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WMV vs MP4 | Which Video Format is Better in 2023?

Sofia Albert updated on Mar 15, 2023 | Home > Video Converter Tips

WMV (Windows Media Video) and MP4 (MPEG-4) are reliable container formats where both have their benefits and drawbacks. MP4 is popular because it assists in getting rid of all the compatibility issues. Conversely, WMV is mainly for Windows devices, and there is a requirement for a plug-in or third-party option to play on Mac. MP4 compresses videos in a way that makes their size small, along with preserving the quality. However, the WMV compression is larger.

There're many differences to consider before selecting one format for a particular situation. This guide helps learn about the in-depth comparison of WMV vs MP4. And if you need to convert between these two formats, keep reading!

mp4 vs wmv

Related Article >> MOV vs MP4

WMV vs MP4 | Which One to Choose?

Let's measure WMV and MP4 file formats against standards to determine which format can be the best choice for you!

Encoding Method

The encoding method involves the way data is prepared to be stored in a format. It directly affects the final file's quality. WMV stores data using ASF container formats. On the other hand, MP4 uses H.256, H.265, AAC encoding methods to contain media. Depending on the encoding, MP4 can offer you better output than WMV because the latter cannot retain quality as much as the former.


It is commonly accepted that MP4 has better quality than WMV, but the truth is that quality has almost nothing to do with the container format. The quality is also determined by other factors such as encoding method, bitrate, etc. While comparing MP4 vs WMV files at the same bitrate, MP4 will produce better quality because it has good compression algorithms.


MP4 is considered a universal file format because it is compatible with Windows, Mac, almost all media players, and web browsers. On the other hand, WMV is compatible with Windows. So, if you want to play it on Mac, you need a third-party application like a VLC media player or a QuickTime plug-in.

When you are sharing a file with others, make sure to send it in the MP4 format because you never know if the recipients will move ahead towards taking extra steps on Mac or not.

File Size

Like file quality, the size of both formats largely depends on the encoder being used since they are just container formats. WMV has a double compression rate so, it is usually smaller than MP4, with the quality of both being the same. The situation happens when both files are using the same level encoder.

WMV does not work with advanced codecs such as H.256 as MP4 does. So, MP4 with an advanced encoder can make files of smaller size and high quality compared to WMV.


Being universal, MP4 is used on Windows, Mac, Linux, Android, and web browsers. It needs no plug-in, unlike WMV. People prefer it for sharing files and uploading them on the internet. WMV, on the other hand, is used for Blu-ray and DVDs.


To conclude WMV versus MP4 discussion, MP4 has better quality, while WMV has a better compression rate. You can prefer WMV if your purpose is to get data and save space on your computer and use MP4 if you cannot compromise on quality.

It does not apply when using a more advanced codec for MP4. In such a case, it can produce high-quality videos with as high a compression rate as WMV.

Convert WMV to MP4 or Vice Versa

One Best free video converter proves to be an ideal software whenever you perform media-related tasks. 

EaseUS Video Converter

EaseUS Video Converter is an efficient and stable software for completing your conversion processes. The software supports 1000+ popular audio/video formats, so it will aid you to convert WMV to MP4 or vice versa. And the quick conversion does not mean that the file quality will get affected in any way.

Also, converting multiple files at once is possible. Moreover, you are allowed to adjust your video parameters like bitrate, frame rate, sample rate, etc. The purpose is to provide you with an output video according to your demands. Last but not least, you can easily use the built-in media player of this WMV to MP4 converter. 

Now, download this software on Windows!

  Free Download
Windows 11/10/8/7
  Free Download
macOS 10.13 or later

How to convert WMV to MP4 with EaseUS Video Converter:

Step 1. Launch EaseUS Video Converter on your PC, and choose the "Video Converter." Click on the "Choose Files" button to import the video you want to convert. It also allows you to drag and drop the video to import it.

import video

Step 2. Click on the "Settings" option to select the target format. You can choose MP4 as the output format and adjust the resolution and bitrate properly.

select mp4

Step 3. Customize the folder to save the MP4 video after conversion. Two buttons are available to converter the file. The "Convert" button can help you convert one video, while the "Convert All" button can process a batch of videos. 

convert video to mp4

Step 4. In the "Finished" tab, you can find the converted MP4 video. If you want to preview it, click on the "Open" button to activate the built-in media player.

save video as mp4

Overview of WMV

Released in 1999, WMV, an abbreviation of Windows Media Video, is the product of Microsoft. By 2000, it was the best video format choice for Windows users, and it still is. 

WMV is the compressed multimedia format that stores data using Microsoft Advanced Systems Format (ASF) codec. It can support HD resolutions and offer encryption for DRM systems. A file contained in WMV is represented with extension ASF.

Moreover, it is famous for maintaining quality while offering an excellent transmission rate over a network. Furthermore, it also developed into an open standard format by the standardization of SMPTE. 


  • Perfect choice for Windows users
  • Offer good compression
  • Take little memory on the hard disc


  • Not compatible with Mac and iOS
  • Not suitable for streaming

Overview of MP4

MP4, short form of MPEG-4 Part 14, is a container format used to store video, metadata, image, and subtitles in tracks. It was developed and released by Moving Picture Experts Groups. Since its release in 2001, it has always been famous as a standard video format. Moreover, its popularity is also because of providing high-quality videos.

Being a versatile format, it offers good compatibility for Windows, Mac, Linux, and media players. That is why people prefer it for streaming content online, as well as for downloading.


  • Best choice to distribute data online
  • Produce high-quality videos
  • Standard video format with better compatibility


  • Not easy to remove metadata
  • If the codec is not suitable, audio can get out of sync with the video

FAQs About WMV vs MP4

Two frequently asked questions are listed here. 

1. What offers better quality between WMV and MP4?

Talking about WMV vs. MP4, both are container formats. The quality of the MP4 file will be greater than that of WMV because it has friendly compression algorithms that reduce file size without compromising on quality much.

2. Is WMV available for Mac?

Yeah, WMV format can be played on Mac with Quicktime but won't without a Flip4Mac plugin. Though the plugin is free, not everyone wants to take the extra mile over simpler things. So, if you want an easy process for Mac, choose MP4 because it offers good compatibility and file quality.

If you already have WMV format, you can convert it to MP4 format with EaseUS Video Converter!

  Free Download
Windows 11/10/8/7
  Free Download
macOS 10.13 or later

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