EaseUS VideoKit

An all-in-one video toolbox for you to convert, compress, and edit videos.

  • Convert video & audio to various formats
  • Compress videos to save space (Windows only)
  • Edit videos flexibly with amazing features (Windows only)
Free Download
Windows 11/10/8/7
Free Download
macOS 10.13 or later

How to Convert Video to Instagram for Uploading

Jane Zhou updated on Mar 15, 2023 | Home > Video Converter Tips

Video capturing has taken every smartphone user by storm. It's the perfect and easiest way to tell your story to the world. And it all starts from social media platforms. You can send your well-captured videos on WhatsApp, Facebook, Instagram, among others. However, you are likely to experience dragging issues due to larger file sizes. Nonetheless, your video won't share if it was recorded in a file format that isn't supported on Instagram.

For this reason, you need to convert video to Instagram to the recommended format before you share it to Instagram and other media sites. Also, note that your video needs to meet Instagram's specifications for the dimensions, frame rate, size, among other details to facilitate streaming.

Part 1. Video Format for Instagram Feed

Instagram Feed is where you access videos from the accounts that you follow. You can also successfully market your products and services to other viewers. But it doesn't work like magic. Remember that it's not any video that will successfully work on Instagram. This after-sought media service has specifications that suit the kind of video it accesses. Instagram automatically crops a video when it's too large or not shared when a video is of the wrong format. So, what are the requirements for Instagram Feed?

Codec and Video Format

Video Codec refers to how your video files data is entered into a file container. Instagram recommends H.264 files, which is a codec for MP4 video format. You can also use the MOV format perfectly.


The measurement of data is called a bit, which, when processed, determines the bitrate. When the bits to be processed are more, it means a higher bitrate. This is perfect for better video quality as compared to low-bitrate videos. Instagram recommends 1080p or less dimensions. If it goes beyond this, it will result in more quality than what Instagram allows for video processing.

Video Size

A file size limit of 15 MB is recommended. This should play from 3 seconds to 1 minute. Also, note that there are no controls to rewind or skip the videos. But you can enable the "replay" feature at the end of the clip so that your viewers don't miss the highlight.

Frame Rate

Frames per second (fps) are the number of pictures found in one second of any video. Remember that a video is a collection of pictures that appear after each other in a clip. So, when pictures are more in a second, the viewer sees smoother videos. Instagram recommends 30fps or below, for a manageable rate on its platform.

Playback Length

When it comes to playback length, a maximum of 60 seconds works well. Though Instagram Story videos are only 15 seconds long, you can continuously record up to 60 seconds. However, Instagram will clip it into four video clip posts to make 15 seconds in length each.

Part 2. How to Convert Video to Instagram on Windows

You know that a video with the wrong specifications won't play on Instagram as the app has its restricted requirements on videos to share. Likewise, you won't manage to play the wrong file format on Instagram. For this, you need the best tool to convert video to Instagram. EaseUS Video Converter comes to your rescue, with the in-depth ability to convert your video to any file format on Windows.

Besides, this video converter for Windows offers you the best quality of videos up to 8K resolution at high speed of 30 times of other applications. The program is easy to operate, working in only 3 steps for a quality video conversion. The batch conversion ability helps you to convert numerous videos at the same time. Likewise, you can adjust certain parameters, such as the resolution during the process.

  Free Download
Windows 11/10/8/7
  Free Download
macOS 10.13 or later

A step-by-step guide to convert video to Instagram with EaseUs Video Converter

Step 1. Launch EaseUS Video Converter on your computer and choose the "Video Converter" tab. Next, add or drag files to the interface to start conversion. You can also use the "Choose Files" tab to add files.

Import video files

Step 2. Click "Settings" > "Web Video". You have the chance to edit the quality and resolution of your video. Next, hit on the "Instagram" option to let EaseUS Video Converter start converting the video to Instagram. Now, click on the "Convert" tab to begin converting your video to the Instagram video format.

Start conversion

Step 3. Finally, check in the "Finished" tab for the converted videos. You can first preview it before sharing it to Instagram. Just click on the "Open" button to activate the built-in media player and preview your video.

Preview converted file

Part 3. How to Convert Video to Instagram Online with Resizegram

This online tool is perfect for converting video to Instagram in simple steps. Resizegram will resize your video to fit the recommended Instagram dimensions. It also supports resizing your video to either portrait or vertical options.  

Step 1. Visit the Resizegram site and select your video file from the "Browse" button. It supports a maximum of 500MB files.

Convert video to Instagram online

Step 2. Then select new dimensions for your video.

Step 3. Finally, download and post your video on Instagram.


You could have created an engaging video but find that you cannot share it on social media sites. This article has enlightened you on easy ways to convert video to Instagram both on Windows and online. EaseUS Video Converter enables you to adjust the needed parameters for your files, such as the resolution, frames per second, bit rate, among others. More so, it ensures no quality loss during the process.

  Free Download
Windows 11/10/8/7
  Free Download
macOS 10.13 or later

You May Be Also Interested in